General Flow of PhD Study in Creative Multimedia

Step 1: Literature review PLUS media (e.g. game, VR, XR, animation, film, etc) review

Step 2: Create a provisional theoretical framework for producing the chosen media which contains elements, components or variables being studied.  

Step 3: Produce an instance of the media based on the provisional framework.

Step 4: Develop data collection instruments (e.g. questionnaire survey, interview questions etc)

Step 5: Collect data from targeted research participants

Step 6: Analyze collected data using qualitative approach, quantitative approach or a mixed of both. 

Step 7. Revise the framework based on the research findings and suggest a list of guiding principles for others to use the framework