Sunday 17 August 2014

How to brand UPSI, UERL or myself?

I read an article in Interbrand Blog, titled "Lose the name, become an icon: the future of the packaging logo today". This leads me to think about how to brand UPSI, UERL or even myself.

The author suggested to "create an icon and let it speak for itself"--which could enable the brand conveys its essence to those who speak and write in different languages. In the context of Malaysia, this involves Malay, Chinese and Indian languages.