Classification questions
- Name, sex, age, status, etc = basis for analyzing associations between variables
- Add in “it will help us in further analysis if you would tell us a little about yourself”.
- Don’t get info that is not needed, e.g. exact age (use range instead); salary (use job grade instead).
Question contents (validity)
Questionnaire needs to cover the research issues that have
been specified.
- I must be clear about the information required and encode this accurately into a question.
- The respondent must interpret the question in a way I intended.
- The respondent must construct an answer that contains information that I have requested
- I must interpret the answer as the respondent had intended it to be interpreted.
Questions to ask when designing questions:
- Is the question necessary? Just how will it be useful?
- Are several questions needed on the subject matter of this question?
- Do respondents have the information necessary to answer the question?
- Does the question need to be more concrete, specific and closely related to the respondent’s personal exposure?
- Is the question content sufficiently general and free from spurious concreteness and specificity?
- Is the question content biased and loaded in one direction, without accompanying questions to balance the emphasis?
- Will the respondents give the information that is asked for?
Drafting the answer
- Decide on how you want people to respond and stick with it. Tick (/), underline, circle. DON’T mix.
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